VidArts teamed with Isobar San Francisco, an international communications agency headquartered in London, to provide editorial and post-production management for the Adidas World Cup Facebook Fan Site. Adidas brought together four U.S. sports stars: Reggie Bush, Dale Earnhardt Jr., B.J. Upton and Dwight Howard, who are all big soccer fans, to help promote the U.S. team in the World Cup.
Credits:
VA staffer Loren Sorensen was the editor for all of the videos on the site which ran throughout the World Cup and its aftermath. Chris Wisniewski produced for Video Arts.
ISOBAR San Francisco
Creative Director: Andrew Schmeling
ACD: Dan Van Hei
Art Director: Gabe Ruane
Account Director: Serin Silva
Producer: Jill Honig